By now, you’ve heard that Netflix is splitting their business in two: one for streaming movies over the internet, which will keep the name, and one for renting DVDs by mail, which will be called Qwikster.

Edit: As I described it on Google+ last week:

Dairy farms get together to raise prices, putting the squeeze on your local grocery store. The local store raises their prices to cover their higher costs. People blame the grocery store.

Then the grocery store responds by spinning off a separate store. One store will only sell milk in cardboard cartons and cheese. The other store will only sell milk in plastic bottles or yogurt. This is, of course, to make your life easier.

Anyway.

Here are links to several funny (and a couple of serious) takes on the situation.

• Quickster? That sounds oddly familiar…
• Webcomic The Oatmeal explains it in terms of the food service industry.
• Woot’s CEO parodies the “apology” letter by announcing Crapster.
• Interesting theory at ZDNet: Splitting off the DVD business sets up Netflix to be bought by Amazon without subjecting Amazon to sales tax requirements in all the new states where they (used to) have shipping centers.
• I was tempted to leave this funny Netflix comment up, but it was also spam. Good thing I’ve got @lol_spam for that: Netflix Drunk-Dialing