If you’ve been following the Firefox 4 betas, you’ve probably noticed that they’re dumping the status bar. OK, a lot of people didn’t use it, but here’s the thing:

When you hover over a link, the status bar tells you where it will take you.

This is important (especially for security) — important enough that they’ve moved the functionality elsewhere…but in a broken manner. They’ve put it into the location bar — you know, the field where you type in a URL, or look to see where you are.

The problem is that there isn’t room in the location bar to show the full URL of a hovered link except for very short links. The status bar has the entire width of the browser. The location bar has to share that space with the navigation buttons, the search box, the feedback button (during the beta), any custom toolbar buttons, the site name on secure websites, etc.

Just about every link I hover over ends up with critical information cut off in the “…” between the start of the hostname and the parameters at the end. That’s almost useless. (Almost, because at least the hostname is visibla, but it would help to see the page name as well.)

Displaying the target URL in some way is core functionality for a web browser, and you shouldn’t remove or break core functionality. In some ways this is worse than the proposal a few years ago to remove “View Source,” because that at least isn’t core functionality for a browser (though it is core functionality for the web, because it encourages people to explore and tinker and learn how to make their own websites — which is exactly why that was put back in). It’s crazy that I need to install an add-on to get back something as basic as a working preview for links.

While writing up my last post, I remembered something that really bugs me on Metrolink’s website.

The fare calculator tries to make the train cost look more appealing by showing you how much you’d spend driving the same trip, using a factor of 54.1 cents per mile from AAA’s driving cost formula.

Two problems:

1. They’re using the average value of all the cars on the road. Drive a gas-guzzling Hummer? A fuel-efficient Prius? Same cost estimate.

2. They’re using the formula wrong. It’s not intended to answer the question of “How much does this trip cost?” but “How much am I spending overall to use this car?” So in addition to fuel and maintenance, it also includes static costs of owning a car, like registration, insurance, interest payments, etc. Things that you’ll be paying whether you drive it today or not.

So unless you own an average car and plan on getting rid of it entirely, the comparison doesn’t actually tell you anything useful. But it does make Metrolink’s ticket prices look cheaper.

There’s something wrong with this advertisement for flu vaccination services:

Flyer advertising flu vaccine: Your First Line of Defense Against the Flu

The slogan just bugs me, because they got the metaphor wrong.

Think about it: Vaccines work by training your body’s immune system to recognize a particular type of germ ahead of time, so that if you get exposed to the real thing later on, you can fight it off before it actually manages to make you sick. In terms of a warfare metaphor, it’s about training the troops who guard the home front so that if the enemy successfully invades past your borders, you can fight them off before they become entrenched.

The first line of defense would be something that stops them from invading in the first place. A well-defended border, in terms of ground troops. The Coast Guard in terms of sea. Radar and anti-aircraft missiles to identity and shoot down incoming enemy aircraft.

Your first line of defense against the flu? That would be your skin.

So wash your hands!

</pedantic>

I suppose I can understand putting one of those “If this is an emergency, please hang up and call 911” messages on a health insurance phone menu. But if you’re going to have one, shouldn’t you put it before the five-minute member identification/sign-in process, not after?

Admittedly, the process only took that long because their voice recognition system wasn’t getting along with my voice, but still, isn’t the point to route people to the fastest response in an emergency?

It’s funny how some companies will go out of their way to avoid acknowledging the competition. Universal Studios has a panel at Comic-Con promoting the movies Paul and Cowboys and Aliens. Here’s how they describe Paul and its part of the panel:

Paul—  Scheduled to appear for Universal Pictures’ sci-fi comedy-adventure Paul are a who’s who of film comedy. Director Greg Mottola (Superbad) will be joined by cast members Simon Pegg (Hot Fuzz), Nick Frost (Shaun of the Dead), Kristen Wiig (Date Night), Bill Hader (Forgetting Sarah Marshall), Jeffrey Tambor (The Hangover), Joe Lo Truglio (Role Models), Seth Rogen (The Green Hornet), and Sigourney Weaver (Baby Mama) as they discuss the movie about two sci-fi geeks whose pilgrimage to Comic-Con ultimately takes them to America’s UFO heartland. While there, they accidentally meet an alien who takes them on an insane road trip that alters their universe forever. Q&A session to follow.

Does anyone really think that the Comic-Con audience will best remember Sigourney Weaver for a supporting role in Baby Mama? (I didn’t even know she was in it.)

Not, say, her starring role in the Alien series?

Ripley would like to have a word with someone...

Or if you want to go for something more recent, it’s only been half a year since Avatar.

Or heck, since it’s a sci-fi comedy about fans and conventions, how about Galaxy Quest?

See, they don't think it makes sense either.

Guess what? Those movies weren’t produced by Universal. Baby Mama was.

Talk about underselling the guests! That’s like promoting that you’ve got Harrison Ford from Sabrina!

I see it in comic books as well, though not quite to this extent. DC, when it realizes that someone is best-known for their work at Marvel or somewhere else, will at least mention the fact…but they always seem to want to downplay it. Standard practice is to put the DC titles in all-caps and anything else in standard title case. For example: Flash: Emergency Stop by “Grant Morrison (FINAL CRISIS) and Mark Millar (Civil War),” or Superman: Earth One by “J. Michael Straczynski (BRAVE AND THE BOLD, Thor, Babylon 5).”* It always leaves the impression that they’ve kind of hoping that, even though they’re banking on the name recognition, you won’t really notice.

*Ironically, Babylon 5 was produced by another subsidiary of Warner Bros….and the licensed comic books were published by DC.

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