Apparently the movie industry is trying to come up with an ad campaign to get people back into theaters. The LA Times doesn’t seem to take the idea terribly seriously, as they’ve suggested the slogan, “Movies: Just like DVDs, but Larger.” Meanwhile, theaters and studios are blaming each other for the decline in attendance:

Theater owners blamed Hollywood for making inferior (and overly long) movies, studios worried that theaters were turning the multiplex (with its barrage of pre-show commercials) into as much of an ordeal as an escape.

How do you figure out who’s right? Oh, wait, that’s easy: Both of them.

Make better movies, and more people will brave the long lines, high prices, 20 minutes of annoying big-screen commercials, 15 minutes of previews for movies that aren’t terribly interesting, people yakking on cell phones, people narrating the entire @%!# movie for their friends 30 seconds ahead of the action, etc.

Clean up the theater experience, and people will be willing to go for movies that look kinda interesting instead of really interesting.

It’s not just the big screen and immersive sound. Watching Serenity at home lacked the intensity of watching it in a theater full of fans (even the second time, when we knew what to expect). Neither canned laughter nor a studio audience can compare to dozens or hundreds of people laughing together in the same room. And it’s hard to match the collective “Oh, $#!7” that swept the theater in each showing of Return of the King when Shelob showed up again after Frodo thought he had escaped. The communal experience strikes a chord that you just can’t reach with a couple of people and a TV set.

People who talk through the entire movie aren’t just distracting you from the movie, they’re interfering with that communal experience. There’s only so much theater staff can do, short of kicking people out, but at least we know in the future they’ll get to inhabit a special level of Hell. 😈

DC has announced their comics for June, and I’m really looking forward to three books.

Cover of The Flash: The Fastest Man Alive #1First, they finally announced a release date for the re-launch of The Flash: The Fastest Man Alive. It was getting to the point where I was in more suspense over when they’d launch it than who was going to be wearing the mask. And at least we know that Wally and Bart are “not dead” (in the words of Infinite Crisis writer Geoff Johns), though that doesn’t necessarily imply we’ll see them anytime soon. Now I only have to worry about who’s going to be “the” Flash, and whether the new book will be any good.

Cover of Solo #11Almost as good was the surprise return of Michael Moorcock & Walter Simonson’s Elric: The Making of a Sorcerer. They got half-way through this mini-series in 2004, and issue #3 just never appeared. It looks like they’re finally going to finish it. Which reminds me, I should look for the final book in the Elric/Von Bek trilogy and see if it’s in paperback.

And then there was the real surprise: An issue of Solo by Sergio Aragonés and Mark Evanier. (Shouldn’t that be Duet?) Need I say more?

Also interesting: Astro City: Samaritan and Fables #50.

Add this to the list of jobs I don't want: Dancing Statue of Liberty mascot.

Add this to the list of jobs I don’t want: Dancing Statue of Liberty mascot.

Dancing Statue of Liberty

This poor guy was dancing around in front of a tax preparer’s office last weekend. Faces have been blurred to protect the innocent.

Update January 2009: Someone hit this post after searching for “dancing tax preparer.” Is it really that common?

  • You pour yourself orange juice, then very carefully put the carton back…in the cupboard.
  • You walk into the lunch room for coffee, but forget to bring your mug.
  • You momentarily forget how to make coffee.
  • You set up the coffee maker, but leave out a critical step like positioning the coffee pot.
  • You get the coffee, then forget to drink it.
  • You pour yourself a bowl of Wheat Thins.
  • You try to slice fruit into your cereal, but you do it over the sink instead of your bowl.
  • You pour yourself coffee, then immediately wash your mug and head for work.

Feel free to add to the list in the comments!

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