For today’s daily blog, I was thinking about posting something about getting out there and voting in the midterm election tomorrow. Aside from the fact that I already posted about elections a few days ago, I realized another problem: who’s going to read it?

I mean, K-Squared Ramblings doesn’t seem to have many regular readers as near as I can tell. And Key Smash! is for testing – I’m not really expecting to pick up many regular readers there. So a call to action isn’t going to reach many people on either of these blogs.

Of course, that brings up the question of why am I blogging these days? Who is my target audience?

  • How-to and troubleshooting posts are intended for other people with similar problems. They don’t have to be blog entries, it’s just easier to write and edit that way.
  • Recurring themes (like funny signs, or solar halos) are intended for anyone who lands on a related article or photo. It’s easier to tie things together on one site than across several.
  • Some of it is soapbox material that I just feel like I need to get it out there. The kind of stuff you shout into the void on Twitter or Mastodon, but maybe it was too long for that, or maybe I did post it on one of those sites and decided that it was worth hanging onto. (Aside from lack of control and limited search functionality, sometimes social networks shut down.)
  • Some of it is stuff that I find interesting and want to share. I usually end up sharing links over social media, and then if I have more that I want to say I’ll do it on a blog, because it’s much better-suited for that. I don’t have anyone specific in mind, just whoever might find the same stuff interesting.
  • And some of it is for me. I don’t think many people read my convention reports (these days people just go for the photos), but I’ll go back myself and check, “Which year was that, again? Was that WonderCon or SDCC?”

I don’t have the time or ideas for Nanowrimo this year. It’s actually been a decade since I last did it, now that I think about it. But I’ve done NaBloPoMo a few times, and I think I can manage a month of posting one blog entry a day.

Plus it’ll be a good way to test Pterotype federation and other stuff.

I’ve already posted two days in a row at my main blog K-Squared Ramblings. Yesterday I posted a couple of Halloween photos, and today I posted about a hosting problem that took out this blog for a few days.

I do feel like I should try to put some effort in rather than just taking a tweet/toot and calling it a blog entry. But what makes something suitable for blogging vs a social media post?

  • Long-form writing that doesn’t fit in a short note.
  • Image(s) with long descriptions or extended commentary.
  • I think I can probably take something that fits a series and justify it as a blog entry even if it’s short or just a photo with a caption.

So between Key Smash! and K2R, I’ll try to post at least once a day this month. If there are days I end up only posting here, I’ll probably move the posts over when I’m done.

And somewhere along the line I’ll turn on Pterotype on K2R!

Update: I tried for a couple of days but dropped out. Though I did manage to make 19 posts across 15 days of the month between the two blogs – probably more, since I didn’t import all of the Key Smash! posts before taking it offline.

Twitter is suited for short statements and back-and-forth conversation.

It’s terrible for anything long-form.

Long Twitter threads* and images filled with text remind me of the old tech support days when users would paste screen shots of error messages into Microsoft Word documents and email me the document. It was a terrible tool for the job, but it was the one they knew.

Once you get past two or three tweets (doesn’t matter whether they’re 140 characters or 280, it’s the structure that matters), your ideas will hang together better and be better understood if you write an actual article somewhere. Sadly, Twitter has trained people to stay in Twitter instead of going outside to read the %#$ article**, because you won’t be able to get back to where you were in your timeline, and besides, that’s just too long to read right now.

And that would require you to have, like a blog or something, and what sort of weirdo has one of those? 🙄

So people use what they know, and we get screenshots of long paragraphs that are awful for accessibility. And we get 40-tweet threads that people only see fragments of and take bits out of context. And they’ll reply to tweet #5 complaining about something that’s addressed in tweet #12, but they didn’t see it, because that was hidden behind the “read more” link, and how long does this thread go, anyway? (Scroll bars solved this problem decades ago.) And we get links to articles that people don’t read, but they reply to them anyway — or rather they reply to what they assume was in them.

Which I suppose is what we had in the old days, I mean “nobody reads the articles” was a joke on Slashdot 20 years ago. But it’s still frustrating.

Update: I realized I don’t see this so much on Mastodon. I wonder if that’s one of the ways the culture is different, or if I just happen to not be following anyone who writes/boosts long threads on a regular basis, or if 500-character posts give people enough room to breathe that they don’t feel like they’re already writing a long chain, so why worry about keeping the number of posts down, what’s the difference between 10 tweets and 15?

Update March 2024: Apparently it was a posting culture thing, because it’s common on the Fediverse now too. At least on platforms like Mastodon that maintain a smallish size limit.

*To clarify, I’m talking about long threads that are effectively one piece of writing, not a series of “oh, and another thing” follow-ups, live-tweeting as things come up, actual conversations, etc.

**This part is true of Facebook as well.

Most social networks don’t give you the ability to backdate your posts. That’s good, because it provides a trail that you can point to, saying “Yes, I did in fact post this before it became common knowledge/was plagiarized/etc.” But other publishing platforms do. It’s helpful for things like transferring an archive from another site — though it seems a little weird (and vaguely dishonest) to backdate a new post.

That said, I do backdate posts on this blog from time to time, generally when:

  • The post is imported from another site (Instagram, LiveJournal, a comment somewhere, a Twitter thread, etc.), and I keep the original posting date. Basically it’s a smaller scale version of transferring an archive. Sometimes I’ll make a note, sometimes I won’t. But the post was already online somewhere on that date, even if it wasn’t here.
  • I’m splitting an old post into two or more smaller posts, in which case I’ll usually keep the date but adjust one of the times.
  • I’ve got an old draft that I never got around to posting, it’s no longer relevant today, but I’d like to make it available in its original context. In that case I’ll add a note that it was backdated.

There’s also the accidental backdating that sometimes happens when I create a draft in the mobile app and it decides to keep the upload date as the posting date. I try to fix these as soon as I notice. But that’s not really the same thing!

I read a lot of articles in one of two ways:

  1. Open a bunch of tabs and then read them one at a time
  2. Save a bunch of interesting-looking stories to Pocket and then read them one at a time

So by the time I’ve decided to share a link to the story on Facebook Twitter, Mastodon, etc., I’ve often forgotten where I saw it to begin with.

If it’s a site I follow regularly, or I found it through a search, or if it was recommended by Pocket, no big deal, but if someone else shared the link and I saw it, I feel like I ought to give a little credit.

Now, the share/retweet buttons do automate this trail…but only if you do it immediately on Facebook or Twitter, because they have a nasty tendency to update your timeline when you come back, making it difficult to find the post you clicked on.

So anyone notice how twitter actively discourages you from reading an article before RT it? I read, take my time, and when I go back, the tweet I was reading is “gone”, pushed down my timeline.
— Lee Skallerup Bessette makes zero magic (@readywriting) January 1, 2018

(It took me 30 minutes to find this tweet, since I couldn’t remember who had written it, only who on my list had retweeted it.)

This encourages you to share articles before you read them, no doubt contributing to the problem of people sharing stuff that turns out to be total BS, sending it halfway around the world before the truth can get its proverbial pants on.

I’m not sure how much people care about the trail these days. Citing the original source? absolutely. Posting someone else’s idea as yours? Hell yeah, just search for “stolen tweets.”

But the intermediary? Whether you follow the person you retweeted, or you follow someone who follows someone who follows someone who retweeted them, it looks the same to the rest of the world. Back when reposts and linkblogging were done manually, it was a BIG DEAL. I remember people getting upset that big-name bloggers would share links to things that smaller bloggers had already shared without crediting them. (Admittedly, I don’t remember whether it was a common complaint or just a few people.)

On the other hand, if you’re studying the spread of ideas, opinions, information or misinformation, it’s invaluable. And if you’re trying to hide a propaganda operation, you might want to disguise the trail…

But social media users do care about share counts and like counts. Original posters want the validation. Viewers see high counts as social proof that other people find the post valuable. And the platforms themselves use it as a signal to prioritize display in the newsfeed algorithm du jour. So there’s a strong incentive to get people (or bots) to use those share, reblog, retweet buttons.

So when it comes down to it, the normal use case preserves that link trail (even if you only see the oldest and newest links in that chain)…and I’m just an outlier when it comes to the way I use social media.

Things I think about when choosing where to post something original, once I’ve decided to post it.

  1. Audience. Who’s going to be interested in this? Family? Friends? Fans or hobbyists or people in my industry or some other shared-interest group? People looking for troubleshooting help? Do I just want to say something for the record?
  2. Permissions. Who do I want to allow to see this? Am I OK with it being seen by the general public, or do I want to lock it down to specific people?
  3. Type of Media. Long article, short comment, photo, video, link to something interesting? Not much point in linkblogging here these days, while Twitter and Facebook are better suited. A long post is easier to compose and easier to read as an article than as a Twitter thread (though Tweetstorms do have their place). Photos are more likely to be seen on a dedicated photo site than here, but if there’s a story to it, a blog post might work better.
  4. Polish. I’ll sometimes post something off-the-cuff on Twitter or Facebook, then refine or expand it later. Or I’ll post a photo on Instagram in the moment, then when I have time, do a cleaner edit or album on Flickr, or write a story around it here.
  5. Connections. Is it related to something else I’ve already posted? This is why I keep posting funny signs, examples of holiday creep, and convention reports here.
  6. Permanence. Do I want to be able to find it again easily? If so, I’ll probably go with a blog or Flickr (yes, Flickr), because searching for stuff on Twitter or Instagram or even Facebook is such a pain.

So yeah, that’s why I still post some things here, why I only post other things on Twitter, why I post different things to Flickr and Instagram, why I sometimes cross-post, re-post, and re-edit. Am I overthinking it? Maybe, but it’s not like I go through a full checklist every time – this is less a recipe and more trying to write down what I’ve been doing anyway.

This blog has been around 15 years. Social media has mostly moved on, to silos like Facebook and Twitter. People don’t follow random personal blogs. Topic-focused sites are what people actually read, and even that mainly following links from silos.

Meanwhile there are so many major things going on that make the things I post about here — comics, fandom, photos of things I found interesting, random tech thoughts — seem trivial.

So why keep a blog going? And why write about trivialities, and not big things like the battles over civil rights, healthcare, environmental protections, war?

As for the first: Some of it is stubbornness. And some of it is wanting to keep part of my writing/photo presence somewhere “permanent” (to the extent that anything online is).

As for the second: I’ve never really liked talking news and politics online. I rarely feel like I can add anything that hasn’t already been said (probably better) by someone else. Also, online conversation has gotten way too toxic. On the other hand, while the little things may be trivial, they add up. They add up to your life. It feels like I might actually have something to say that’s not already been said a thousand times by people more familiar with the issue than I am.

Plus it’s a way to assert some normality in a world that feels decidedly abnormal.

I’m not likely to come up with anything super-profound on the most important topics, but I can make short statements, and I can amplify other voices. And I’m trying to come to grips with the fact that that’s important. I’ve been reading a lot more and posting a lot less over the past year or so, but even if I can’t say anything profound, I shouldn’t stay silent.

So I’ve been microblogging, and linking, and reposting — all things that are better suited for a service that’s built around those use cases. When I have something longer to say, I do try to pull it in here, because a blog post is better than a Twitter thread… But I think more people probably see my retweets than my blog posts, anyway.

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